Associated Press
CINCINNATI -- The Procter & Gamble Co. is extending its Winter Olympics "Thanks, Mom" campaign to include mothers of Paralympic athletes and to raise funds for the U.S. Olympic Team.
The Cincinnati-based consumer products company has offered to help with costs for travel to the Paralympic events that begin this weekend in Vancouver. P&G gave financial aid to more than 200 mothers of Olympics athletes in the games that ended Feb. 28, while sentimental television commercials highlighted mothers' dedication to their athlete children.
A Team USA sponsor, the maker of Pampers diapers and Tide detergent said Tuesday it would raise up to $100,000 for athlete training through a "thankyoumom" Web site in which will give $1 to for each free online "thanks." P&G will also promote the site with multimedia advertising.
P&G Chief Marketing Officer Marc Pritchard says the company has gotten good response from the Olympics effort. The commercials featured the tag line calling P&G the "proud sponsor of moms."
"We want to keep it going," he said. "The business results are just starting to come in; we're starting to see a nice bump."
P&G will review the results with an eye on planning for its 2012 London Summer Games sponsorship of the team, Pritchard said.
"We like the program, and we like the platform," he said.
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Tuesday, March 9, 2010
Saturday, February 27, 2010
It's Not Over Yet
The P&G "Thanks Mom" program has enjoyed wonderful success in not only honoring the mothers of our Team USA athletes competing in Vancouver, but also in thanking moms everywhere for all that they do.
Moms represent all the people — coaches, family members, friends, and all the fans — that support and sacrifice for the realization of our athletes' dreams. The thrill of victory and the agony of defeat are seen in their eyes, and it is through their eyes that we get the most unique — and emotional — perspective.
Please keep checking back with us throughout the following week for more news about the Thanks Mom program and how you can be part of it.
Moms represent all the people — coaches, family members, friends, and all the fans — that support and sacrifice for the realization of our athletes' dreams. The thrill of victory and the agony of defeat are seen in their eyes, and it is through their eyes that we get the most unique — and emotional — perspective.
Please keep checking back with us throughout the following week for more news about the Thanks Mom program and how you can be part of it.
Wednesday, February 17, 2010
Coming Up on The Thread™!
The Thread on Yahoo!® Shine™ is in Vancouver for the unveiling of the P&G Beauty Zone in the P&G Family Home. Watch as P&G Beauty creates relaxed, pampered, ready-to-shine stars!
Also coming soon, ice dancer Tanith Belbin and the mom behind this 2010 Team USA member. With energy both on the ice and off, Tanith has great fashion sense. See how her mom influenced that sense, and more.
And later this week, Hollywood celebs and soon-to-be famous Team USA athletes, including U.S. bobsledder Vonetta Flowers, are helping The Thread count down seven of the most sought-after winter beauty items. Check out the A-list of beauty products and fashion!
>Return to ThankYouMom.com
Also coming soon, ice dancer Tanith Belbin and the mom behind this 2010 Team USA member. With energy both on the ice and off, Tanith has great fashion sense. See how her mom influenced that sense, and more.
And later this week, Hollywood celebs and soon-to-be famous Team USA athletes, including U.S. bobsledder Vonetta Flowers, are helping The Thread count down seven of the most sought-after winter beauty items. Check out the A-list of beauty products and fashion!
>Return to ThankYouMom.com
Monday, February 15, 2010
This Week - Miriam Chu Talks About Raising a Team USA Athlete
Stay tuned to read the touching story of Julie Chu's rise to become the first Asian-American ice hockey player on Team USA and her mom's overflowing pride from that accomplishment.
>Return to ThankYouMom.com
>Return to ThankYouMom.com
Saturday, February 13, 2010
Coming Up - Team USA Athlete Noelle Pikus-Pace
This week, Team USA athlete Noelle Pikus-Pace will sit down with The Thread™ on Yahoo!® to share the challenges of being both a U.S. Olympic Team skeleton athlete and a mother of a 2-year-old. Check back to see how she manages life as a Team USA Mom!
>Return to ThankYouMom.com
>Return to ThankYouMom.com
Friday, February 12, 2010
Procter & Gamble Helps Team USA Moms Get to Vancouver
While Team USA prepares for their journey to Vancouver in hopes of bringing home the gold at the Olympic Winter Games, one company wants to help make sure a very important group isn't left behind... the moms of Team USA.
Procter & Gamble (NYSE: PG), proud partner of Team USA and "proud sponsor of moms," today announced it will help Team USA moms get to Vancouver as part of the "P&G Thanks, Mom" program. P&G has committed to help defray the cost of travel and accommodations so that the mom behind each and every Team USA athlete can share their child's Olympic Winter Games experience. The company is the first to provide this level of support to all the moms of Team USA.
Like Olympians, Moms are ordinary people who accomplish extraordinary feats every day. While many Team USA sponsors celebrate achievements of individual Olympians, P&G also wants to congratulate those who made it possible: the moms who supported their child's dream to make the U.S. Olympic Team.
"P&G is in the business of helping moms," said P&G Chief Marketing Officer, Marc Pritchard. "We appreciate that moms make everyday sacrifices for their children, and sometimes they don't get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in 'touching lives and improving life,' and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms."
The "P&G Thanks, Mom" campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed. Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment. For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter.
"P&G has made an extraordinary commitment not only to America's athletes, but to their families, and families are what P&G is all about," said USOC Chief Marketing Officer Lisa Baird. "The families of some of our U.S. Olympians are going through a period of hardship with our weakened economy, and the Games can be an extremely expensive experience. The "P&G Thanks, Mom" program will help ease the cost for them to support their children during this special time, and it will recognize the sacrifices U.S. Olympic Team parents make to help their children's dreams come true. It truly speaks to P&G's commitment to bringing families even closer together."
>Return to ThankYouMom.com
Procter & Gamble (NYSE: PG), proud partner of Team USA and "proud sponsor of moms," today announced it will help Team USA moms get to Vancouver as part of the "P&G Thanks, Mom" program. P&G has committed to help defray the cost of travel and accommodations so that the mom behind each and every Team USA athlete can share their child's Olympic Winter Games experience. The company is the first to provide this level of support to all the moms of Team USA.
Like Olympians, Moms are ordinary people who accomplish extraordinary feats every day. While many Team USA sponsors celebrate achievements of individual Olympians, P&G also wants to congratulate those who made it possible: the moms who supported their child's dream to make the U.S. Olympic Team.
"P&G is in the business of helping moms," said P&G Chief Marketing Officer, Marc Pritchard. "We appreciate that moms make everyday sacrifices for their children, and sometimes they don't get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in 'touching lives and improving life,' and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms."
The "P&G Thanks, Mom" campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed. Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment. For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter.
"P&G has made an extraordinary commitment not only to America's athletes, but to their families, and families are what P&G is all about," said USOC Chief Marketing Officer Lisa Baird. "The families of some of our U.S. Olympians are going through a period of hardship with our weakened economy, and the Games can be an extremely expensive experience. The "P&G Thanks, Mom" program will help ease the cost for them to support their children during this special time, and it will recognize the sacrifices U.S. Olympic Team parents make to help their children's dreams come true. It truly speaks to P&G's commitment to bringing families even closer together."
>Return to ThankYouMom.com
Thursday, February 11, 2010
Events at the P&G Family Home
Tonight - Team USA athletes and their families come together for an Open House at the P&G Family Home. Check back later for an inside look!
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