While Team USA prepares for their journey to Vancouver in hopes of bringing home the gold at the Olympic Winter Games, one company wants to help make sure a very important group isn't left behind... the moms of Team USA.
Procter & Gamble (NYSE: PG), proud partner of Team USA and "proud sponsor of moms," today announced it will help Team USA moms get to Vancouver as part of the "P&G Thanks, Mom" program. P&G has committed to help defray the cost of travel and accommodations so that the mom behind each and every Team USA athlete can share their child's Olympic Winter Games experience. The company is the first to provide this level of support to all the moms of Team USA.
Like Olympians, Moms are ordinary people who accomplish extraordinary feats every day. While many Team USA sponsors celebrate achievements of individual Olympians, P&G also wants to congratulate those who made it possible: the moms who supported their child's dream to make the U.S. Olympic Team.
"P&G is in the business of helping moms," said P&G Chief Marketing Officer, Marc Pritchard. "We appreciate that moms make everyday sacrifices for their children, and sometimes they don't get the opportunity to participate in once-in-a-lifetime events like the Games. At P&G, we believe in 'touching lives and improving life,' and this gift is our way to express our thanks for the hard work and dedication of the U.S. Olympic Team moms."
The "P&G Thanks, Mom" campaign celebrates that special person in the lives of Team USA athletes who supports their child selflessly to help them succeed. Whether it was driving to early morning practices, cheering them on in competition, doing mountains of laundry, and everything in between, every Team USA member has someone who supported the day-to-day activities that brought them to their Olympic moment. For some that may be their mom; for others, it may be their dad, an aunt, a grandparent or another special supporter.
"P&G has made an extraordinary commitment not only to America's athletes, but to their families, and families are what P&G is all about," said USOC Chief Marketing Officer Lisa Baird. "The families of some of our U.S. Olympians are going through a period of hardship with our weakened economy, and the Games can be an extremely expensive experience. The "P&G Thanks, Mom" program will help ease the cost for them to support their children during this special time, and it will recognize the sacrifices U.S. Olympic Team parents make to help their children's dreams come true. It truly speaks to P&G's commitment to bringing families even closer together."
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Friday, February 12, 2010
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As a retired P&Ger who is always proud to talk about my career there, this campaign makes me even more proud. AWESOME!
ReplyDeleteI am enjoying the advertisements and the focus on the role of moms in the development of these wonderful athletes.
ReplyDeleteHowever, my husband was an "at home dad" for nearly 4 years of my children's growing up years, and I am wondering whether the campaign should also include dads, or be an honor to parents.
Just a thought.
Can you purchase the hats from the "They will always be kids" commercial? The hats are stocking caps with stars and ear flaps. I totally love it and would love to have one.
ReplyDeleteThank you so much Proctor & Gamble for thanking the Moms, Dads and family members that work tirelessly to raise our amazing Olympians! I am a proud shareholder via Berkshire Hathaway. You have created a smart advertising campaign with real heart! Your kindness and smart investment will pay more dividends than you can measure. I promise.
ReplyDeleteMy sister is one of those Mom's who is always there for both her son and daughter. He is a two time Olympian at the age of 20. His older sister would have been one too, if the IOC allowed the woman ski jumpers to compete.
My sister is a single Mom, who works like a dog to help both her son and daughter live their Olympic dreams.
She was in tears when she gave me the great news about your support. Honestly, I have no idea how she holds it all together, financially. She has worked 60-80 hour weeks for as long as I can remember, with time off only taken to see her kids compete or be with her family. When you are on an hourly wage, it means giving up income when you go to World Championships or The Olympics.
She never complains, nor do her kids. They truly deserve all our support. You are leading by example, as great individuals, corporations and countries do.
We try to help, but my sister carries most of the load. The kids also work like dogs holding down jobs, school and really heavy practice, travel and competition schedules. Throw in the occassional injury and you are talking a major financial challenge. I promise you, there is no saving for retirement in your average Olympian family. I have no idea how she/they do it, I admire her/them immensely!
It all puts huge strains on the family, her ex-husband is a former ski team coach and he set up the Project-X Foundation to help raise funds to pay for all the costs associated with making an Olympian ski jumper--male or female--when the U.S. Ski Team dropped financial support for this sport.
If the girls were allowed to ski jump by the IOC, I can pretty much assure you that she would have 2 children on the U.S. Olympic team. Pretty amazing! So are you P&G. Thank you. You deserve to be proud of yourselves.
I know her two Olympians will strive to do their best and make you and their country proud. We can all learn from all of you.
Thanks to give our future hope and support!
ReplyDeleteI want that hat too! Where can they be found?
ReplyDeleteCan someone tell Debbie Gehring at the Vancouver House that the 2010 Olympics Lost and Found has her photo I.D. for Family Home. Call 778-328-1111 in Vancouver to arrange pick-up.
ReplyDeletewww.onilneuniversalwork.com
ReplyDelete